Our Story

Personal Quote: "I believe a journey's true value is measured not in the sights you see, but in the understanding you bring home. My mission is to create the space for that understanding to unfold."Lasha’s journey to create CreaTour began with a deep passion for the rich, often overlooked, history of the regions where Europe and Asia meet. He saw a persistent gap between a standard cultural tour and a truly profound intellectual experience. He believed that for the discerning traveler, a journey should be more than a vacation—it should be a meaningful dialogue with the past. Driven by this conviction, he established CreaTour to close that gap. Lasha’s vision was to build a new kind of travel company from the ground up, founded on a set of non-negotiable principles: scholar-led narratives, an unhurried pace, and an unwavering commitment to on-the-ground quality. He personally oversees the development of every journey's thematic core and cultivates the peer-level relationships with the scholars and experts who make a CreaTour experience unique. He is the ultimate guardian of the brand's promise, ensuring that every trip we design is one he would be proud to take himself.

Personal Quote: "A glass of wine or an ancient ruin can be just an object, or it can be a story waiting to be told. My passion is to find the people who know those stories, helping thoughtful travelers connect with the deep, human narratives that give a destination its soul." Narrative Bio Gaioz’s career has been a journey in itself, driven by a deep curiosity for how culture is expressed through hospitality, tradition, and craft. His formal education was an immersive, cross-continental exploration, earning him a prestigious Erasmus Mundus Joint Master's degree in Wine Tourism from esteemed universities in Spain, France, and Portugal. This academic foundation was strengthened by years of hands-on work in the vineyards and tourism sectors of Germany, Croatia, and his native Georgia, giving him a firsthand perspective on what creates a truly authentic visitor experience. With over seven years of international market experience, Gaioz learned early on that the most memorable journeys are built on value, not just logistics. His background in developing experiential products taught him that discerning travelers seek meaning and connection, not just a checklist of sights. This conviction aligns perfectly with his role on a team dedicated to crafting unhurried, story-driven explorations for intellectually curious minds. In his role, Gaioz builds the strategic partnerships that form the bedrock of our journeys. He acts as a crucial link between our network of elite local partners and our internal team of expert narrators. His work ensures that the logistical precision of our operations seamlessly supports the rich, thematic narratives our guides deliver, creating a fluid and deeply immersive experience for every traveler from start to finish. Favorite Experience "I remember visiting a small, family-run winery in Portugal with a group. The winemaker, whose grandfather had planted the vines, walked us through the cellar. He wasn't giving a scripted speech; he was sharing his life's work. He pulled a sample of an aging wine directly from the barrel for us to taste. In that moment, the wine was more than just a beverage; it was a direct, authentic connection to the land, the family's history, and their craft. That’s the kind of behind-the-scenes moment we strive to create—an unscripted experience that transforms a simple tasting into a lasting memory."

Personal Quote: "The perfect journey is a masterpiece of pacing and curation. My goal is to design an experience that flows so elegantly that our travelers forget about the plan entirely and simply live in the moment of discovery." Narrative Bio Teona is the artist who transforms our philosophy into the elegant, flowing itineraries our travelers cherish. Her career in travel began on the front lines of hospitality, where she learned that an exceptional guest experience is built on a foundation of empathy and meticulous attention to detail. She then spent years as a Tour Manager, leading groups through the very destinations she now designs for. This on-the-ground experience is her secret weapon; she doesn't just design itineraries, she relives them, anticipating how each day will feel and flow for our travelers. Teona is a master of the "slow travel" philosophy. She meticulously designs each tour to be a "marathon, not a sprint," eliminating the stress of one-night stays and building in the essential moments of quiet reflection and personal discovery. She has a keen eye for understated quality, seeking out the character-rich hotels, exclusive local encounters, and authentic culinary experiences that create a true sense of place. Teona's thoughtful curation ensures that every detail—from the comfort of your room to the timing of a museum visit—is a seamless and meaningful part of your story.

Personal Quote: "A truly premium journey is one where the logistics are invisible. My passion is to orchestrate the thousand details behind the scenes, creating a flawless backdrop so our travelers can immerse themselves completely in the story, free from the worries of travel." Narrative Bio Mariam is the guardian of the thousand details that make a journey flawless. Her career has been dedicated to the art of operational excellence, leading complex projects and events from conception to completion with a calm, confident precision. She believes that true peace of mind is the foundation of any great travel experience, and her work is a quiet, constant pursuit of perfection. Mariam’s expertise lies in translating visionary ideas into actionable, seamless experiences. She is the central point of coordination for every journey, the trusted hand who ensures that every partner, every reservation, and every transfer is perfectly aligned. She is the invisible scaffolding that supports your entire journey, ensuring that every logistical element unfolds so smoothly that you never even notice it.